Australian shoppers are set to splurge a record $2.49 billion at the Boxing Day sales.
It will be the biggest single spending day of a Christmas season that already has retailers raking in a record-breaking $50 billion in sales since mid- November, the National Retail Association says.
“This is the largest Christmas we’ve seen in some time, which is great news for retailers, especially with those figures being quite flat across the year,” chief executive Dominique Lamb told reporters in Brisbane on Monday.
Ms Lamb says with so many bargains available, shoppers should do their homework on which retailers are offering the hottest deals.
“Drones are very popular, tech is flying off the shelf, we know that manchester and apparel are something that is very popular and those high-end items that people wait to go on discount once or twice a year,” she said.