Pete Buttigieg is taking online campaigning to a very 2019 level.
The South Bend mayor, who announced his official presidential bid on Sunday, understands the undeniable power of the internet, and he plans on using it to his full advantage.
Buttigieg, his husband Chasten, and their dogs Truman and Buddy, already have beloved Twitter presences, but the millennial mayor and his team took things a step further this weekend by releasing an entire set of digital assets, social media guidelines, and detailed explanations behind each of his visual campaign aesthetics so that influencers and fans can easily show him support online.
The Design ToolKit, created by design firm Hyperakt and available through PeteforAmerica.com, serves as a sort of Buttigieg brand bible, if you will. The decision to create and release the guidelines was a bold, strategic, and honestly pretty smart move.
Not only does he give the general details for each color in his campaign, but he compiled a color coordinated collage of his life. He goes on to provide a meaningful description of each color as it relates to him as a human being.
Finally, Buttigieg gives supporters from all over the country the option to download a logo specific to their state, all of which were hand lettered by more than a dozen artists. Supporters are encouraged to “download them, print them out, add them to social profiles and use them to spread the word” about the campaign. Just in case you didn’t already get the gist by now, Pete wants your viral support. OK? If you like him then you should’ve opened your Twitter or Instagram account and put a graphic on it. Oh, oh, oh.