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Why aim for five stars when four will suffice? That seems to be the logic behind Amazon’s latest brick-and-mortar shop in New York City.
That’s right, the online retailer is encroaching on real, physical businesses yet again — but this time it’s not groceries but items from its website that are rated four stars and above, top-sellers, or are new and trending online. It’s called Amazon 4-Star.
Basically it’s the Amazon homepage in physical form. (It’s very reminiscent of the Barnes & Noble stores that Amazon effectively killed.)
The highest rating for an Amazon listing is five stars, but the store took the average ratings of all the products in the store and found it was 4.4 stars. Taken together, the in-store products have been rated with 1.8 million five-star reviews. But still the store went with the name “4-Star.”
Expect to see things like the popular game Codenames, a Lodge cast-iron skillet, and, of course, plenty of Amazon gadgets. Hopefully 4-Star will sell that Echo Wall Clock the company debuted last week.
The store opens Thursday at 72 Spring Street in Manhattan. It’s open seven days a week, but unlike the internet it closes for the night.